First, you want to maximize your time with your audience. The Pyramid Principle is not just valuable for communicating with executives, but really it’s effective to communicate with anyone whom you wish to persuade with argument. Source. That’s where the Pyramid Principle comes in. When you group and summarize your supporting arguments, it’s easy to go from the single thought to the next level of ideas without getting too detailed right away. Use the Pyramid Principle to have your key takeaway land home with your target audience. The Pyramid Principle has a four-part introductory structure: It’s applicable anytime you are trying to convey a persuasive argument. Group and summarize your supporting arguments. At McKinsey, one of the lessons I learned was the importance of structured thinking and communication. You’re not searching for reasons or words, and you don’t sound like you’re wavering. We’re storytellers. ️ How to structure your communication in a way that’s easy to understand. The concept even goes beyond just talking to executives. During your next presentation (internal or external), present your findings and overarching recommendation in the Pyramid Principle structure. For many people, it’s natural to build up to a conclusion by first reciting all of the facts, recounting all of the analyses that have been done, or reviewing all of the supporting ideas. Then you get to the punch line. That’s right – today we’re talking about the world-famous Pyramid Principle. Typically, executives think big-picture and “top-down.” What is the big picture? How do you use the Pyramid Principle? The idea is to start with your main idea, and then use logically grouped arguments to support your position. "The intrapersonal level refers to the processing of information on an individual basis Haven’t heard of it? By delivering your recommendation in the “answer first” format, you are fitting into the executive’s mental model and allowing them to quickly process your recommendation. Like a pyramid, the information you present should branch out as you move on towards specific details of the discussion. Delivered in person or virtually, equip your teams with increased effectiveness in their communication. Then comes evidence for each argument. Can’t that be abrasive? What is Pyramid Principle. Not in our speech. Whether creating written texts or delivering responsive presentations, we formulate too vague, too long and not aligned to the other. You will increase your value to an organization by learning how to apply it. Underneath the single thought, group and summarize the next level of supporting ideas and arguments. It is an effective tool to communicate with anyone who faces … This field is for validation purposes and should be left unchanged. The Pyramid Principle explained. In situations where it is the first time you are interacting with an audience, and you don’t have pre-built trust, yes. Finally, you want to ensure that the ideas you bring together under each group actually belong together, are at the same level of importance, and follow some logical structure. I bet that you’ll be pleasantly surprised by the results. Then, for each supporting idea or argument, break that further into more ideas or arguments until you have formed a pyramid. We’re not naturally trained to communicate like this. It was developed in the late 1960s by Barbara Minto at McKinsey & Company and underlies her Minto Pyramid Principle, and is based on ideas going back as far as Aristotle. They carved out 30 minutes (at most) to hear your perspective on the issue at hand. Three Decision Traps, and How to Overcome Them, How to Scale a Magical Experience: 4 Lessons from Airbnb’s Brian Chesky, A Three-Step Framework For Solving Problems , Product Management in Notion: How to Shape Up Without Basecamp. The key take-aways from the Pyramid Principle at McKinsey were: To communicate in a structured way with a busy executive, you should start with the answer to the executive’s question first, and then list your supporting arguments. The Pyramid Principle starts with the end in mind. Pyramid, Message Stack Campaign Plan, Design Template, Content. Minto Pyramid Principle, also referred to as the McKinsey’s Pyramid Principle, is a The pyramid principle was invented by Barbara Minto at McKinsey. One that will drive action and get you to the most important part of the conversation right away? Underneath the single thought, you are supposed to group and summarize the next level of supporting ideas and arguments. The Pyramid Principle advocates that “ideas in writing should always form a pyramid under a single thought.” The single thought is the answer to the question at hand and the supporting arguments are found under. During a discussion about effective communication, a mentor of mine led me to the following book: The Pyramid Principle. ️ How the Minto Pyramid Principle was invented. We recommend following the Minto Pyramid Principle. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it will take even less effort to read and comprehend it. By answering the executive’s question first, you sound more assertive and confident. I saw many examples during my time at McKinsey when the Pyramid Principle was invoked in written and verbal communication to successfully motivate action. It works equally for internal or external audiences, and regardless of medium or language. [citation needed] The Pyramid Principle teaches that, “Ideas at any level in the pyramid must always be summaries of the ideas grouped below them.”. Why is the Pyramid Principle important in consulting? The Minto Pyramid Principle assumes that you already know how to write good sentences and paragraphs. While the concept is straightforward, it’s surprisingly difficult to master. Or worse yet: do you willfully ignore it? The chart above shows this graphically. Yet, when communicating to executives, put yourself in their shoes. "The pyramid dictates a rigid set of sub structures that can serve to speed the discovery process. approach to structured thinking is one excellent methodology that could help. The pyramid principle essentially is a methodology to structure your ideas. The Pyramid Principle gives you an opportunity to utilize your time to the maximum while increasing the effectiveness of your message since it uses the top-down communication style. What is the Pyramid Principle? Intrapersonal communication Within a single person ­ self­communication ­> encoding & formulating of a message / thinking process. There are a few different ways of logically ordering ideas that belong in the same group: When combined with the Rule of 3, the Pyramid Principle becomes an extremely powerful structured communication tool for making recommendations to busy executives. Pyramid Principle Learn More. Benefits of the Pyramid Principle. So you may as well help them do it and make your overall recommendation more effective and memorable. The Pyramid Principle is used the consulting world over – whether during interim internal discussions or executive-level presentations. The communication of ideas, whether to colleagues or clients, is one of the key factors in determining personal success. The technique applies to every type of document in which your purpose is to offer your thinking to a reader – email, 1-page memo, multi-page report, or formal slide presentation. I would urge you to try out the Pyramid Principle when writing your next proposal, making your next elevator pitch to an investor, or even the next time you respond to an executive’s question. They are perpetually short on time, are used to processing lots of information quickly, and get impatient when they feel like someone isn’t getting to the point. An introduction to structured written communication using Barbara Minto’s Pyramid Principle as a key element. In some cases, the executive may already mentally be at the conclusion you want them to reach, in which case she will accept your recommendation and move on (without you having to go into the detailed supporting arguments). The MECE principle, pronounced "ME-see", is a grouping principle for separating a set of items into subsets that are mutually exclusive (ME) and collectively exhaustive (CE). So why lead with the answer first? Most consultants will know what the pyramid principle is, even if they don’t know the author. ️ How to tell a story that makes your audience care. “Ideas at any level in the … Barbara Minto's Pyramiden-Prinzip ist eine hierarchisch strukturierte Denk- und Kommunikationstechnik, die verwendet werden kann, um gut strukturiertes Schreiben vorauszugehen. Finally, you are more persuasive when you are direct. Consultants are just skeptical enough to believe that many business … The core of Structured Thinking is to group ideas in a presenter’s inductive or deductive thought process into small clusters that support the main thesis in increasing detail (granularity). Use the time you have to get to the part of the conversation you really want to engage in. What Is the Minto Pyramid Principle? Try it! Download our free Pyramid Principle Applied Guide, Types of Leadership: Position vs Influence, The 3 Levels of Effective Communication Skills Training, Give main supporting arguments as opposed to details, Back up supporting arguments with data points. I recognize that I will be sent MC's weekly consulting newsletter, and can unsubscribe at any time. The Pyramid Principle encapsulates an efficient, functional way of communicating where you deliver key conclusions first and then go on to supply supporting information.. We can use the pyramid principle in many different contexts, but it is particularly crucial to adhere to in delivering your client recommendation at the end of your case study. Reach out today to learn more, and let our team of MBB consultants take your team’s executive communication to the next level! Learn how to give clear, concise, and effective communication. You can read more about it in her book ‘The Pyramid Principle’. We often had to crisply present a recommendation to busy executives. That’s where the Pyramid Principle comes in. In most cases, we are used to listing a … Executives are busy people. It concentrates instead on the thinking process that should precede the writing. The Pyramid Principle was created by Barbara Minto – the first female post-MBA hire at McKinsey – in the 1970s. Your audience—whether listeners or readers—will naturally begin to group and summarize your arguments and ideas in order to remember them. It gets right to the heart of the matter: either your recommendation aligns with what they were already thinking and you can move on to next steps, or they have objections that you get to use your supporting arguments to address. Executive attention spans are notoriously short – don’t make your point in the first 10 seconds, and you’ve already lost your audience. ️ What the Minto Pyramid Principle is and how it works. I show you how I map the pyramid principle to a short presentation I created to research the question "how do you manage a millennial?" Buckle up for a quick overview of The Pyramid Principle, and more importantly, some key takeaways on why you should implement it into your own presentations. The other common objection to the Pyramid Principle is that it is perceived to take away from the authority of the answer or conclusion – the “punchline.” That is a valid concern. Es konzentriert sich stattdessen auf den Denkprozess, der dem Schreiben vorausgehen sollte. What it is all about. Namely, communicating a key takeaway right away can potentially hold your audience’s attention for the entire duration of your article. If the stakeholder wants to hear your supporting arguments, they’ll ask for the more granular level of data. ️ How to make sure your main point is crystal clear in any situation. Why? Barbara Minto's Pyramid Principle is a hierarchically structured thinking and communication technique that can be used to precede good structured writing. Ready to take your team’s performance to the next level? As an entrepreneur, the tool could be what you use to communicate with prospective investors or board members. Basically, the Pyramid Principle is a communication technique that allows you to to structure your points and arguments properly. MECE Learn More. Her concept literally flipped presentations on their head, and her book on the subject is still widely recognized as the standard for communicating concepts and arguments in a logical, well-structured way. One of the tools that we used at McKinsey was the Pyramid Principle, a methodology for structured communication. Second, many executives often think in a “top-down” manner. 'The Pyramid Principle' shows how to structure and present arguments so that they gain immediate understanding. The Pyramid Principle is used the consulting world over – whether during interim internal discussions or executive-level presentations. Whether your team’s focus is sales, advisory, marketing science, or anything else, Management Consulted offers customized on-site training to some of the world’s biggest brands. This “top-down” structure is counter-intuitive for many of us, especially those with a scientific or engineering background used to writing technical papers. The Pyramid Principle advocates that “ideas in writing should always form a pyramid under a single thought.” The single thought is the answer to the executive’s question. How to get your message across to your reader or listener in a way that he can easily understand what you want to say, how to make it … Das Pyramiden-Prinzip von Minto nimmt an, dass Sie bereits gute Sätze und Absätze schreiben können. Put in simpler terms, it starts with asking for what you want, and explaining why you want it. 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